ABSTRACT
[...]it is likely that consumers' payment habits and social behavior, as well as society as a whole, will be drastically altered for the foreseeable future. Moving forward, we can underline at least three future research directions related to m-payment;(1) how to improve the effectiveness of m-payment rollout from the retailing, entertainment, financial services and marketing perspectives using different levels of grand and mid-range theories;(2) security, legal, regulatory, trust and privacy concerns in m-payment rollout in different contexts and levels and (3) business strategies, challenges and policies associated with m-payment implementation among the organizations. [...]we want to explicitly thank Professor Hooman Estelami, the Editor-in-Chief of the International Journal of Bank Marketing, for supporting this Special Issue topic and providing his invaluable suggestions throughout the process of this project.